The Brand and History of Ellen Wille

The Brand and History of Ellen Wille


Ellen WilleFor more than 45 years, Ellen Wille has stood for high-quality, sophisticated wigs, hairpieces, headwear and accessories for specialist retailers, as well as national and international wholesalers.

After completing her studies in Paris, she opened a shop in Frankfurt/Main in 1967.

Armed with an intuitive sense of coming trends, she created high quality wigs throughout the 1970’s that sold very successfully.

Due to the worldwide appeal of wigs and her collections in the 1980s, the little shop relocated to a larger space in Schwalbach am Taunus, and business continued to grow.

In corporation with Raquel Welch, Ellen Wille created the Raquel Welch Europe Collection, which gave exclusive distribution rights to the European market in 2000.

Since 2005, the HairPower Collection is the company’s main collection because of its endless creations that offer something for everyone.

And in 2015, she set a new trend by partnering with the TV host, Annica Hansen, to create: The Annica Hansen Lifestyle Collection with 15 fresh and stylish looks.

To this day, Ellen Wille herself is actively involved in the creation of every wig model and product. Driven by perfection, her profound knowledge and experience is an ever-present strength.

For the Ellen Wille Brand, excitement continues! 

Robert Stapleton

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